US-based travel company Fisheye Journeys offers boutique group trips in Latin America and the Caribbean, connecting intrepid travellers to local culture. For the launch of their first Cuba trip, majestic disorder media partnered on a multi-platform marketing campaign that was applied seamlessly across print, digital and social media platforms developing Fisheye Journeys’ presence within the independent travel market.
Three months prior to the trip, we devised a collaborative marketing campaign to promote and launch Fisheye Journeys’ Cuba excursion both online and offline. Actively connecting and aligning the ethos of our majestic disorder community with Fisheye Journeys, we achieved conversions through selling out the trip, brand partnerships and increasing social media followings.
For majestic disorder issue 8, we produced a limited edition cover as well as providing detailed editorial and engaging visuals of our trip illustrating Fisheye Journeys position as a socially and environmentally responsible travel company.
Additionally we secured brand partnerships with fashion labels such as ace&jig. Producing stylised shoots with curated looks, the content was published daily during the trip, which the fashion labels cross-promoted on their social media networks crafting an online narrative that increased brand exposure and community engagement.
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