An award-winning smash hit, 15 Minutes of Shame world premiered at the Edinburgh Festival Fringe, performing at ZOO Playground. It’s an explosive two-hander that captured audience and industry attention alike as one of the festival’s most talked about timely new plays.
From selling out its London previews and Edinburgh performances during its month-long run to amassing multiple four- and five-star reviews, 15 Minutes of Shame won Silver for theatre and nominated Best Poster Design by the Fringe Theatre Awards.
Taking a theatre production to the world-renowned Edinburgh Fringe has always been a dream for our company co-founder. After crafting and developing 15 Minutes of Shame, we utilised majestic disorder media’s full suite of creative and strategic skills to produce and execute the production from concept to stage.
Our decades-long experience with immersive storytelling and event production harmonised the perfect blend between creative direction and practical execution. We directed all front-facing creative touchpoints: designing a bespoke website, creating the production’s promotional trailer and producing all original photography. These highly stylised photo shoots captured the raw essence of the play, directly translating into the acclaimed visual artwork used across all online and offline marketing collateral.
On the ground and behind the scenes, our involvement was all-encompassing with the core theatrical development — from managing contracts and budgets, overseeing casting auditions, managing actor rehearsal schedules to producing the lighting, sound and costume design to a polished, cutting-edge level.
To ensure maximum box-office conversions and widespread critical acclaim, we built and executed an integrated marketing, advertising and PR strategy. We facilitated a public relations campaign that drove targeted press releases that secured prominent print editorial features, radio spots and critical press attendance for top-tier reviews.
Our cross-platform marketing strategy balanced both digital and physical touchpoints:
- Advertising & Campaign Budget Management: Oversaw all paid marketing efforts, including outdoor billboard advertising campaigns across key urban hubs and targeted paid Instagram ad campaigns that drove direct ticket sales.
- Organic Growth & Content Creation: Produced curated, visual-led content for dedicated social media channels, rapidly expanding our follower base and fostering real-time audience engagement throughout the run.
- Public Relations & Industry Outreach: Spearheaded full-scale press outreach, garnering major festival buzz, critical reviews and industry recognition.
Through this 360-degree approach bridging creative production, theatrical execution and full-funnel marketing, 15 Minutes of Shame delivered a Fringe sensation, establishing itself as one of the standout new plays of the festival.
More Case Studies
@majesticdisorder